Creating detailed and descriptive engineering product photography.
Engineering product photography – Case Study
The client wanted imagery that would compliment the message of a dealer network poster campaign showing customers how original manufacturer replacement parts were the economic and sensible way to go when maintaining their high end agricultural machinery. You basically get what you pay for!
We agreed on a high contrast style with emphasis on the different materials and overall quality. I approached the shoot and post processing just like a large piece of jewellery, carefully highlighting to emphasise the shape and textures of the surfaces.
Post-processing was cleaning away any dust and minor scratches picked out by the lens. It is incredible how macro photography exposes every blemish imperceptible to the naked eye!
The final images were used on several posters and the client was extremely happy with the result.