Brief:
To create an image supporting Bayer’s Ascra campaign. The campaign strap line would be built into the arms of a crop sprayer.

Solution:
Under guidance from the Creative Director I developed the illustration style, building the illustration from a simple horizon line and field, adding in the stylised crop and tracks and the illustrated sprayer arm and sprayer. Finishing off the composition with the spray and a retouched sky. Finally, toning and balancing the contrast of the overall composition.

Artworking
Once the image was signed off I created a set of print ads for use in agriculture publications. (Half page and half page DPS shown).

Extra construction detail was aded to the sprayer arm for the single half page ads.